Get the Most Out of Your Social Media

As a junior in the Business and Marketing program at the University of Salford, my interest and knowledge for digital marketing and analytics has been improved. This blog will detail the ways in which I developed academically and extracurricularly exceled in Digital marketing. This is my first blog post, and I want to talk about how going to Salford Business School has helped me become ready for a career in digital marketing.

• University Experience

During my time at University of Salford, I was exposed to several new ideas that will serve me well in my future endeavors as a digital marketer. It is imperative that as a student, I showed up to all required seminars and lectures. I made it a priority to be in class no less than 90% of the time to get the most out of my education. It is also essential to finish all of the in-class and online work that professors at the University provided which complemented my time management, hard work and socialization.  Support is available for students at the University with issues such as timetabling, budgeting, mental health, and job searches. This office is here to help new students get settled in and keep organized during their time here. I took three courses that bolstered my knowledge of digital marketing when I was in college.

• Digital Marketing Course

The business school at the University of Salford was important in helping me acquire key competencies for effective digital marketing. The classes gave me a solid grounding in the industry's practices and procedures as well as a realistic idea of what to anticipate in my future career. Professors in my business school helped me and my fellow students meet our pressing deadlines. Whether in-person or electronically, our helpful team members were always available to lend a hand. In addition, we could always turn to the student support services for answers and help with any issues we were facing.

I have learned that each and every business needs to employ some sort of strategic marketing technique to gain and keep an edge in the market, and this module's focus was on delving into the nuances of such an approach in relation to digital marketing. Knowledge of the internal and external forces that shape a company's strategic direction and the means by which it achieves and sustains a competitive advantage. I was particularly interested in digital marketing communications, market analytics data, and social media marketing.

In aspiration to excel as digital marketer, this module taught me how to analyze my competitors through the lens of their usage of social media and freelancing sites. Tools like Google's Keyword Planner, Google Trends, and SEMrush were the main emphasis of this subject. In this unit, I learned how to make the most of the professional networking site LinkedIn in order to get a job and make connections with others who share my interests. To improve my employment prospects, I studied for and passed the Google Analytics Fundamentals and Advanced exams in my spare time.

With IMC, I  was able to hone my skills in managing the marketing communications process, developing a strategy for promoting an existing brand, and creating a plan for launching a new one by using modern digital marketing methods. Consumer behavior, the promotional mix, and the mechanics of marketing communication were the issues that most piqued my interest.  Thanks to this experience, I now understand consumer behavior and developed communication and social skills through class presentations, role plays and Q&A sessions.

This module helped me get a deeper appreciation for the concepts, theories, and debates that underpin the field of digital marketing. A critical understanding of web analytics and how it may support a company's digital marketing strategy is something I gained from this course.

• Emerging concepts in Digital marketing

During the course, I learnt that future unfolds data where role of data scientists has become essential in market analytics for developing digital marketing campaigns. Hence, this training has improved my marketability by increasing my familiarity with and understanding of offline and online consumer habits. Acquiring an analytical eye for detail and a thorough understanding of the current challenges influencing consumer behavior and how they affect firms, consumers, and policymakers. I was initially drawn to the college because of the SEO and SMO training it offered on its website. Thanks to the knowledge I gained in this module, I am more equipped to critically evaluate the theories, methods, trends, and tactics that surround the use of SMO and SEO in digital marketing communications. Above all else, it has equipped me with the analytic skills I need to audit, create, execute, and analyze search and social media marketing strategies.

Last but not least, I can't thank my professors enough for all they have done to help me become a successful Digital Marketing Executive with expertise in both Social Media Marketing and Digital Marketing Analytics.

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